Frequently Asked Questions About Custom Postcard Printing

July 3, 2023

Stack,Pile,Of,Cape,Verde,Landscape,Photo,Collage,Montage,,Frequently Asked Questions About Custom Postcard Printing

Custom postcard printing is one of the most effective and least expensive methods for marketing your business. They are also a great way to stay in touch with existing clients and encourage new business. When it comes to postcard printing, there are some common questions that people have. This article will help you answer them and understand what to expect when you get custom postcards printed.

Benefits Of Custom Postcards

Custom postcards are a versatile and cost-effective way to advertise your business. They’re perfect for invitations, announcements, business advertisements, coupons, special offers and more. A well-designed postcard conveys a powerful message, while staying in your customer’s hands. That’s why more and more businesses are using this marketing strategy to stay connected with current contacts, promote new products and services, and reward loyal customers. Additionally, postcards are a great choice for delivering time-sensitive promotions to your targeted customers. You can use data to trigger mailings based on buying habits, abandoned carts or geolocation data.

Printing Turnaround Time

The printing turnaround time for a custom postcard order is the amount of time it takes for the print job to be made from the approved design files. It is calculated in business days, and does not include holidays or weekends.  To get an accurate estimate, we suggest choosing a minimum order size that fits within your budget and then comparing it to the total cost of the print job. This will give you an approximation of how long your custom postcards will take to print and mail. It’s also important to consider that some orders will be sent out immediately while others will need to be mailed later, so you may want to take the total shipping time into consideration.

Designing The Perfect Postcard

The paper stock used in a postcard’s production can vary based on the print job and the amount of color required for each piece. Some of the more impressive options include 14 pt. cardstock with a UV coating on one or both sides, and 100 lb. Linen, a high-end paper with a textured matte finish. The right choice can make your campaign more successful and ensure that your postcards are delivered to their destination in great shape.And to make sure your postcard is printed to the highest quality, it’s a good idea to provide a high-resolution file with a high quality photo or illustration. Likewise, be sure to use the best quality inks and printers. The result will be a postcard you can be proud of! Got questions? Be sure to contact our custom printing professionals here at Copycat Printing to learn more about how to create the perfect look for your postcard campaign!

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