The Benefits Of Using POP Displays
The Benefits Of Using POP Displays
If you’re a business owner looking to get the most out of your retail marketing strategy, using Point of Purchase (POP) Displays can benefit you.
Cost-Effective Advertising
POP displays are a cost-effective way to advertise your products. They can complement other forms of advertising and help you reach customers who may not have heard of your brand. When choosing a display, make sure it adequately markets your product to optimize sales. You also want to ensure it’s appealing enough to grab the attention of shoppers in-store. In-store retail marketing is an essential part of advertising, especially for startup brands. It’s important to create a strong brand image and build trust in your business.
Attention-Grabbing Design
Consumers often buy more things on impulse than they plan to, which makes it more important for companies to use POP displays in their marketing efforts. These displays can be found at the checkout lane or other locations where customers are likely to make purchasing decisions. The design of a POP display must be clear and logical, so that shoppers can quickly find and understand the product they’re looking for. It should also include direct messaging that encourages shoppers to take action and purchase a product. POP displays can be designed in a variety of ways, including freestanding displays and end caps. Both types of displays can be used to attract shoppers’ attention in high-traffic areas and save on aisle shelf space. However, freestanding displays are more effective than end caps at capturing a customer’s attention.
Versatility
Another common form of POP display is the shelf talker or hang-tag, which can be attached beside a product on the shelves to inform buyers of promotions, prices and features. They can also be used to highlight a specific item and set it apart from others on the shelf. Similarly, end caps are a popular and effective POP display format that can be placed at the ends of aisles in stores to grab the attention of customers as they begin their journey down the aisle. These displays can be designed to fit a specific theme and feature a series of well-stocked product options. Retailers that use POP displays consistently report increased sales. In fact, a Path to Purchase POP Trends survey found that permanent and temporary displays increased sales 19% and 23.8%, respectively.
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