When Brochures Are Needed

March 4, 2021

Does your business need brochures? In the digital world, you might think (or hope) you can get away with digital marketing only—but there’s still a lot of power in the printed word. While the digital market is competitive, a brochure is a physical reminder that a business exists. Customers are more likely to remember your business name when they’re seeking similar services. In fact, 80 percent of people who take brochures at least consider visiting the business.

Read on to learn when brochures are needed, and best practices for brochures in Kearney, NE.

When do you need brochures?

Here are some situations in which having brochures can be a boon for your business:

  • When you have a tight budget: Digital marketing is effective, but can cost a lot of money. On the other hand, printing brochures can be quite affordable. You should work with a graphic designer to create the layout, then order your brochures in bulk. The cost per piece goes down as you order more.
  • When you need more description: Online ads can only tell a customer so much—and there’s no guarantee they’ll click on your website. Even a simple brochure can give a much broader introduction to your business, and will include all the relevant addresses and contact details, too.
  • When you want to target your market: Have you ever gotten a takeout menu from a local restaurant delivered to your front door? That’s a great example of targeted marketing. By focusing on people specifically within their delivery area, they’re increasing their chances of welcoming new customers. No matter what kind of business you own, you can adapt the concept for your needs.
  • When you need multiple marketing channels: Having a broad range of marketing materials is the best way to reach the most customers. When you need print marketing, opt for brochures.

Best practices for brochures in Kearney, NE

There are some important tips to keep in mind when it comes to brochures. Take these factors into account when designing them:

  • Know what your customer wants: If you’re in the computer building business, you wouldn’t create a brochure that focuses on the story of your founding—you’d want to advertise what you can do for your customer. On the other hand, if you’re a local farm-to-table restaurant that grows all its own produce, that story can be compelling. Bottom line: know what your customer wants, then give it to them.
  • Design for AIDA: AIDA stands for “attention, interest, desire and action.” Grab your target market’s attention, keep them interested, appeal to their desire for your service and then give them a call to action. That could be “stop by today for 10 percent off with this brochure” or “call us to set up an appointment.”
  • Work with a design professional: Visuals make a strong impact, so it’s worth hiring a design professional to create your brochures. The last thing you want is to spend a lot of money on advertising that looks amateurish.

When you need professionally printed brochures, Copycat Printing can help. We create high-quality printed materials in Kearney, NE, including brochures, business cards, signs and more. Call us today to learn more about our services.

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