Yard Marketing for Small Businesses

October 22, 2020

For a small business owner, the world of marketing can be challenging to navigate. After all, today, there are more ways to communicate your business to the outside world than ever before. Of course, if you’re like most small business owners, your advertising budget is as limited as your schedule. As a result, you can only explore so many methods for getting your name out into the community and beyond.

When you’re cooking up strategies to promote your company, don’t underestimate the importance of small business marketing with yard signs in Kearney, NE. Here are some tips to help you create the most effective signage and get it out into circulation.

Print on both sides

It’s easy to understand that your budget is limited, but when it comes to yard signs, it’s more than worth it to print your information on both sides of the sign. Think about it: this way, you get potential clients coming and going.

Keep it simple

Think about your yard sign as more of a business card than a commercial. The goal is to help potential clients get in touch with you. As a result, it’s best to keep things spare. Include your name, a basic sense of services you provide and a way of getting in contact with you.

Offer a deal

One method of promoting your small business marketing with yard signs in Kearney, NE involves having customers place your signs in their yard. For a small discount, you can ask that a satisfied customer place your sign in their yard for an agreed-upon period. This has an enormous number of benefits:

  • It saves you and your client money and helps promote your business.
  • If your small business focuses on home services like painting or roofing, a yard sign touting your handiwork (with the results just a glance away) is incredibly valuable.
  • In small communities, having one neighbor profess their support for your business can go a long way toward getting other neighbors to give you a call.

This beneficial tactic is used by entrepreneurs throughout the United States to help get the word out about their business.

Go big or go home

Remember that your yard sign is meant to convey its information to those passing by at various speeds. Ideally, every potential client would stop and take down your information, but that won’t happen. People will crane their necks as they drive by. People will glance up absentmindedly as they’re walking their dog. That’s why the best results come from signs that rely on big, attention-grabbing lettering.

Boost your business

There’s no better team to help with yard sign marketing for small businesses in Kearney, NE than Copycat Printing. Since we opened our doors in 1988, we have been the go-to option for small businesses in need of qualified printing assistance. In addition to yard signs, we also offer a wide array of printing services, including envelopes, newsletters, brochures, banners, vehicle wraps, custom letterhead, business cards and more!

When you need the area’s best printing service, make it Copycat Printing. Call today to find out how we can help you.

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