The Importance of Signage for Commercial Buildings

October 8, 2020

When you’re running your own business, you undoubtedly understand the importance of continually promoting your company. Savvy business owners realize that if they’re not trying to grow their stake in the local market, they’re in danger of shrinking into nothing. As more and more companies turn to the internet to try and find a way to improve their business, they accidentally overlook one of the most effective means of advertisement.

If you’re not putting some thought into your commercial building signage in Kearney, NE, you could be doing yourself a grave disservice. Here’s why.

Improve word of mouth

An eye-catching sign outside your establishment is never a bad decision. People passing by are more apt to notice a standout sign and even mention your business to either their current companion or someone else in the future. Having more and more people talking about your signage (or even keeping an eye out for it) is a great way to generate business.

Increase foot traffic

For those people who have a few free moments, or who might be out shopping, compelling commercial building signage in Kearney, NE can be more than enough to bring them inside. For example, if you’re running a restaurant, a well-made sign could be all it takes to bring in hungry customers looking for a bite to eat.

Build sales

You might not think that adding a new or custom sign to your building would translate into direct sales, but more than two thirds of buyers have confessed that they have bought something based solely on the power of interesting signage. That’s a number that’s difficult to argue with.

Give directions

Commercial signage isn’t just a benefit outside your establishment. You can also use indoor signage for a variety of purposes. Direct customers to specific products. Guide them toward registers. In our current circumstances, you could use interior signage to reinforce mask policies or social distancing requirements. Whenever you need to convey a consistent message to clients or employees, indoor signage can get the job done.

A long-term strategy

So many advertising methods these days are gone in a flash. You print up flyers, and they’re effective for a time, but they’re temporary. You put a post on social media, and it’s drowned out by something else in a matter of hours. Signage, on the other hand, can be there for long term. Over the extended timeline of your business, a high-quality commercial sign can draw in customers (or help them once they’re indoors) for years to come.

Find your voice

For more information about the importance of signs in commercial buildings in Kearney, NE, or for help designing and printing just the right signage for your establishment, come to Copycat Printing. We specialize in large format printing. Of course, that’s just the beginning of our services. We also provide business cards, wedding and graduation announcements, professional print jobs, binding work, postcards, banners, yard signs, vehicle wraps and so much more.

When you need to give your business a voice, come to Copycat Printing, the area’s most trusted name in printing since 1988. Call today!

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