How to Design a Business Card: The Ultimate Guide

July 10, 2020

Your business card says a lot about you, your business’s values and the way you want to present yourself—so if you’re using a stock design from an online print shop, you’re giving the impression that you don’t offer anything new or different. Getting a custom-designed business card from Copycat Printing in Kearney, NE is the key to standing out from the crowd.

What you need to get started

Before you get started working with a business card designer, you need three things: a finalized logo, your brand’s color palette and what you want to convey. A business card for a grocery store owner is going to look very different than one for a freelance writer. Both need to catch people’s attention, communicate what the business does and how to get in touch with them, but they will likely do it in very different ways.

What to consider

Designing the ideal business card involves more factors than you might at first suspect. Here’s a closer look at some of the considerations you’ll need to keep in mind:

  • Shape and size: Most business cards are rectangular and adhere to the standard size—which, for most people and businesses, is perfectly fine. However, if you want to stand out, there is a whole world of opportunity for you. For example, you could go with rounded corners if you want a subtle difference, or you could choose a non-standard size or die-cut shape to really stand out. Selling all-natural, organic baby food? Get a card that looks like a jar or baby bottle and your clients will never forget you. You’re only limited by your creativity and budget.
  • Logo and graphics: Next, you’ll need to decide how you want your visual elements to look. Your logo needs to go on at least one side of the card, but you may want complementary graphics to enhance the card.
  • Required text: Once you’ve decided on your logo and graphic placement, think about the text you want to include. Name, business, job title and contact information are important, but you can also include websites, social media and even discount codes to make sure customers keep coming back. Remember, however, that less is more. You don’t want to completely cover the card in text.
  • Typeface: Your most important information needs to be in a font that’s clear and easy to read—save the funky fonts and flourishes for larger elements, like the business name or the logo.
  • Extra details and finishes: Finally, once the card is mostly designed, you can consider extra details to make your card stand out even more. Embossing, UV coating, foil and letterpress finishes all create extra-luxe impressions—talk to your designer about which would be most effective for your design.

Although custom business cards cost a little more than standard or mass-produced cards, they pay off in spades—they give the impression of a successful business that puts a lot of thought, time and effort into even the smallest details.

Copycat Printing can help you design and print custom business cards in Kearney, NE—call us today to get started on your order.

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