Branding Your Business with Printed Marketing Materials

June 16, 2019

You’ve spent all the time necessary to come up with a company vision or message, the logo, your colors, the emotions you want to evoke and the target audience you’re trying to reach. The hardest part of branding is behind you. Now, how do you take all of these elements and put it into different types of marketing campaigns? Printed materials may not be as heavily relied upon as they once were, but they are still a very important way to put your company in front of your ideal customers. Here are just a few tips to help you get the most out of an investment in professional printing in Kearney with your marketing materials.

Direct mail

Direct mail campaigns still have a valuable place in marketing in 2019. They deliver your message straight to your customers’ hands. You can use simple postcards or flyers, or go with large-scale catalogues and sales letter packages. Direct mail is still very much a numbers game—you won’t hear back directly from most (or even any) of the people you contact, but the more often you mail (to a reasonable extent), the greater the potential is for you to get a good response rate in the form of people doing business with you.

Press releases

Press releases can be disseminated both physically and digitally. When you put together a press release, it’s important to do it on company letterhead. If you can get the news printed in a newspaper or other publication, this gives you some additional validation from a third party, and also opens up the potential to reach customers you might otherwise never have found.

Branding identity packages

Also referred to as a corporate identity package, this is a package of materials that includes business cards, envelopes, brochures, letterhead and presentation folders. Every piece of the package has consistent imagery, colors and designs, so you can constantly reinforce your company’s message and image.

Calendars

One strategy businesses often use is to create and distribute free calendars to their customers. These calendars have some practical value, so people are more likely to hold on to them, and you can also use them to reinforce your brand image and company values.

Banners

Banners and professional posters in Kearney, NE are great for companies that sponsor events and are able to put up marketing images around the event site. These banners are a great way to put your company’s logo and messaging up in front of hundreds or thousands of potential customers at once, many of whom may not already be familiar with your company and what it has to offer.

They’re also great for all sorts of occasions and events (think concerts, festivals, sporting events and any other type of large-scale event that draws a big crowd).

These are just a few examples of some of the ways in which you can work with a provider of professional printing in Kearney, NE that helps you expand your company’s marketing scope. Contact Copycat Printing today for more information.

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